“Jack, where’s my headphone? – Apple, where’s my headphone jack??” – iPhone 7 – Essentials

Jack, where’s my headphone? – Apple, where’s my headphone jack?? –
iPhone 7 Essentials !!!

At the moment nobody knows exactly what the next iPhone – let’s name it iPhone7 – will look like. But there are many rumours saying that it will have no headphone jack anymore.

What’s that? I have no words to express my irritation:
Superidiotic? Hyperstupid? Giganonsense?

I do not need the flattest phone on earth.
I do not need a waterproof phone.
I do not need 4 speakers in my phone.
I do not need a Stereo camera.

But what I really need is a normal headphone jack.
For what?
To connect it to several audio systems, to connect it to my car, to use standard headphones (and I have many of them) on a train or bus, on the beach, …
And all this without any adapters!!!

An iPhone 7 without a headphone jack would be the first iPhone which I certainly would NEVER buy (as I would never buy the normal MacBook due to the absence of essential ports). And many other customers would act the same …

Please Apple, consider this!

“Twinkle Twinkle Little Star” – WWDC 2016 – my personal résumé

“Twinkle Twinkle Little Star” – WWDC 2016 – My personal résumé

After watching the keynote of the Apple WWDC 2016 for nearly 2 hours and impatiently waiting for some news to the MacBook Pro and MB Air or the “Big Thing”, I felt thrown back to the horrible times when animated cellphone logos flooded the market.

Sure, there were also other news but I forgot the most, because I was completely baffled by the Apple playschool.

Will it ever be possible to have a NORMAL written conversation without this unnecessary and annoyingly needless nonsense? Will there be fireworks, soap bubbles, balloons and others in every mail?

I pull myself up on the thought that hopefully someone will provide a “PlainMail” app which uses only normal text characters like the old SMS.

Let’s get back to :)

MacBook Pro 2016 – What we need – what we wish – what we can waive

MacBook Pro / Air 2016

What we need – what we wish – what we can waive

What we need (Essentials):

Because Apple showed us the bad example (the 2015 ultrathin MacBook), we are aware of some essentials which are absolutely necessary for Pro users:

  • KEYBOARD: Keys shall not be too flat! The keyboard of the ultrathin MacBook is much too flat for a comfortable and secure typing.
  • POWER CONNECTION: More than once, MagSafe saved the life of my MacBook Pro. Hence I insist on a MagSafe power port. USB type C is absolutely inappropriate to plug the power cord of a notebook. A big thing would be, if Apple finds ONE unique magnetic power plug solutions for all devices as Macs, iPhones/iPads and the Apple Watch together.
  • OTHER PORTS: Pro users need – for minimum – one USB 3 port (better more), a Thunderbolt port, a HDMI port and a 3.5 mm headphone/microphone jack. We can certainly not waive a normal USB port, because as pro users we have to link to so many different peripherals (often simultaneously) and we often need a USB memory stick for computer administration or data transport. Furthermore, the Thunderbolt is essential e.g. to plug to an Ethernet (via adapter) because often we first have to plug to a system by cable to configure (or repair) the wireless function.

What we wish (not essential but nice to have)

  • For Pro users it would be great to have an upgradable device again. A Mac should last several years but technology evolves at racing speed. So it would be nice to have the chance to upgrade memory (RAM and SSD) or change batteries. For this the device can certainly be a little thicker (see next point). Luckily, my 2012 Pro is still upgradable J
  • I do not need to have the thinnest notebook on earth. There is a minimum height to type comfortably on a keyboard. It would be more essential to have no sharp edges on the front. The front edge of my 2012 Pro is a little too sharp and hurts once in a while in some writing positions (also the edge of the iPad Air is too sharp to hold the device comfortable for a long time).
  • SDXC card slot: would be nice to have, because it makes life with cameras much easier.
  • USB Type C port: though currently rarely supported, would be forward-looking. But this should never be the only USB port (see Essentials)

What we can waive (would never pay for this)

  • Who needs a butterfly mechanism? The typing on my 2012 Pro is much more comfortable than the typing on a modern MacBook which has the typing haptics of a cheap silicone keyboard.
  • Does anyone use Force-Touch (or 3D-Touch)? My son owns a new Pro with Force-Touch technology but he does not use it. My wife and a friend both have the iPhone 6s but they never use the 3D-Touch. I’ve tested both but up to now I cannot find any benefit to this new feature.
  • On a 13 inch screen I do not need 4K, 5K and more. My 2012 MacBook Pro has no Retina at all and I’m fully satisfied with the display.
  • NEVER worsen reliable and established apps again. There are too many examples how nearly perfect software was destroyed by overeager programmers making changes users have not asked for or need (e.g. iPhoto/Aperture -> Fotos).

I’m very curious what the future brings for the MacBook Pro/Air Series.

Fade To Grey

(An imaginary interview with Sir J.I. on iOS 7)

S:  Hi, J. How are you?

J:   Hi Steve, thanks, but not too good today. My stomach feels awful.

S:  Oh, what’s wrong?

J:  What’s wrong? I’ve lost my sunglasses.

S:  Your sunglasses? Why do you complain? We have November now and it’s mostly cloudy? Was it an expensive one or a beloved heirloom?

J:  No, none of this. But let’s leave at this.

S:  C’mon, say what’s on your heart …

J:  Sure?

S:  Sure!

J:  I hardly dare to say, but it’s iOS 7!

S:  Oh, honestly? I’m totally surprised. Why? What’s the matter?

J:  It’s a long story.

S:  Go ahead!

J:  Ok. Do you know my office?

S:  How should I?

J:  From my videos of course.

S:  Ah, the white one? This is your office?

J:  Yeah. White’s my all-time favorite. Everything in this room is white. White desk, white chair, white bin with white paper in it, white door …

S:  White windows, too?

J:  Windows? This is Apple not Microsoft!

S:  What?

J:  Forgive me, I’m just kidding.

S:  Ha ha.

J:  No, my room has no windows. It’s a whiter white with the indirect lighting we’ve installed. It’s perfect white and I love it. As you know, I’ve designed white computers …

S:  … and the silver ones …

J:  Yes, the silver ones look white in my room, too.

S:  A whiter white, I know.

J:  What? Ok, where had I got to?

S:  White!

J:  Yes, white computers, white power supplies, white earpods, and …

S:  And ?

J:  You’re having me on! Right?

S:  A little revenche … .

J:  Ok, ha ha.

S:  Of course you mean the white iPhone.

J:  Yes, and the white iPads and iPods and some others.

S:  All white now.

J:  Steve used to say:  One day you’re going to become snow-blind. And then he and Scott took me out to a park with a big green lawn, it was like a carpet.

S:  Where did you go?

J:  Don’t remember. But it looked like the gras covered hills from the XP wallpaper.

S:  Windows?

J:  Yes, this time it was windows.

S:  Understand.

J:  Scott was overwhelmed by this impression of pure green and I think this was his main influence and the origin of the green felt in some of our Apps.

S:  Ah, ok, and since then you love green, too?

J:  No, for heaven’s sake not! I was lucky to reach my office again. But this was a lesson for me.

S:  You learned what?

J:  To wear sunglasses. I bought them the same day. And now, when I leave my office, I immediately put these sunglasses on.

S:  But that shouldn’t be a reason for bellyache, shouldn’t it.

J:  Surely not!

S:  But what is it then?

J:  At the beginning of last year I got deeply depressed or, one might say, even lost. Even in my white room I felt dark deep in my heart. So, one day, Tim took me for a ride to visit a local kindergarten. There, together with the children, we drafted some new fresh icons with watercolor. We really enjoyed ourselves for hours. As we left, the children gifted us with some watercolor paint-boxes and back in my office I experimented with the colors and just then I had the initial idea for iOS 7.

S:  I still do not understand. Come to the point now.

J:  The sunglasses. Understand?

S:  No.

J:  I’ve done the whole iOS7 design with my sunglasses on. I was so enthusiastic that I forgot to put them off after returning from the kindergarten.

S:  And now?

J:  This morning – as I came to my office – I was dumbfounded about the color of the iOS 7 icons. I asked my assistant if there was something wrong with my devices. But then, like a bolt out of the blue, I realized that my sunglasses were away and
that the icons were, no, that the icons ARE ugly as hell. But that’s not all: The whiteness in iOS 7 is so dazzling, it really hurts my eyes without my sunglasses on.

S:  And how will you react on this belated insight? Change iOS 7?

J:  Oh no, we cannot do that, we cannot admit such a fault. But maybe we will introduce a new sun-protective touch screen with our next devices. So you can automatically fade everything to grey.

S:  No white anymore?

J:  We are all getting older. And tomorrow I’m going to buy new sunglasses.

S:  J., thank you very much for this interview. Bye!

J:  Thank you, bye.

CEO’s courage (or cowardice)

Only one brave decision:

Before WWDC in June I was curious and anticipating the new forthcoming iPad and iPhone and some moderate improvements in the next iOS.

Now I am glad and relieved that I have our iPhones 5 and 4s and our iPad 3 and Mini still running on iOS6.

iOS7 completely destroys the magic touch of Apple. It’s much worse than any Android Version. So, now there is not the slightest reason to buy any new iPhone or iPad, although there are some excellent technical improvements with iPhone 5s like the better camera or the faster CPU.

Tim Cook and Apple need to reach only one brave and absolutely unavoidable decision:
Dispose and forget iOS7, bring back iOS6 or launch a better designed iOS8 which cannot deny the similarity to iOS6.

Only this would bring back the magic and the Apple touch and feel which we all love.

Think about it, Tim.

“Things don’t have to change the world to be important” Steve Jobs

Today, marketing pros often lose sight of eminent design principles.
The times of “customer is king” are long gone.

It’s difficult to transfer one’s opinion back to the responsible managers.
It’s more difficult to bring this opinion unaltered and unfiltered close to the person in charge.

Leading and well-known companies sometimes make so extremely stupid mistakes, sometimes driven by stock prices, sometimes driven by competition, but mostly driven by pure vanity.

With my blog, I hope to reach some of these Captains, Steersmen and Pilots, I hope to show them some of customers’ wishes but mainly basic customers’ needs. To respect these is extremely eminent for a sustainable product and company success.

So, let’s start.