“Things don’t have to change the world to be important” Steve Jobs

Today, marketing pros often lose sight of eminent design principles.
The times of “customer is king” are long gone.

It’s difficult to transfer one’s opinion back to the responsible managers.
It’s more difficult to bring this opinion unaltered and unfiltered close to the person in charge.

Leading and well-known companies sometimes make so extremely stupid mistakes, sometimes driven by stock prices, sometimes driven by competition, but mostly driven by pure vanity.

With my blog, I hope to reach some of these Captains, Steersmen and Pilots, I hope to show them some of customers’ wishes but mainly basic customers’ needs. To respect these is extremely eminent for a sustainable product and company success.

So, let’s start.